Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers.
However, how much thought do you put into your small business data security and protecting client information?
Hopefully a lot, because according to Microsoft:
• An attacker resides within a network for an average of 146 days before detection
• The average cost of a data breach to a business is $3.8 million
• The total cost of cybercrime to the global community in 2016 was $500 billion
• 63 percent of attacks are the result of compromised user passwords and usernames
As these threats continue to become more sophisticated, legislation must too.]
That's great, but you want to stop any potential attacks before your clients' data security is breached!
And, if you're thinking that your site is too small to appeal to hackers, think again. Sometimes a cybercriminal's intention isn't to gather sensitive content, but to relay spam emails from your server.
Let's use the example of a membership site for these small business cybersecurity tips.
A membership website has specific resources available for members who generally pay a one-time or recurring fee to get content such as videos, eBooks, articles or tutorials.
Because people are entering sensitive information such as email addresses, passwords and payment information to access my content, we need to be vigilant about how we keep them safe from online threats. (A secure site is also more likely to earn trust, which in turn can increase revenue.)
To help safeguard your clients' data security, I suggest that you:
1. Choose a reputable web host. Don't just go for the cheapest! I compiled a list of web hosting providers that I recommend; you can view it here.
2. Install an SSL certificate on your site. This means having HTTPS vs. HTTP in the URL. This is the prefix to your web address, and the SSL provides additional security and makes it harder for hackers to access.
You can often add this service to your web hosting package for free, or for a small cost. An added bonus: a secure site can actually rank higher in Google.
3. As soon as you see a new software update, install it. Many membership sites are built in WordPress, which lets you simply click the 'Update Now' button. This helps keep cybercriminals from taking advantage of security flaws in older versions.
Similarly, look for plugins to help manage online security.
4. Enforce complex passwords. Request or even demand that users create passwords with a combo of upper and lowercase letters, symbols and numbers. This will deter people from using '12345' as a password.
You can also install a plugin on your WordPress site that only gives someone a number of tries to log in to before they're locked out.
5. Approve comments manually. Spammers love unattended comments! They can post links there that a) may drive traffic back to their site and b) may trick Google (however briefly) into thinking that their site has valuable content.
6. Clean up information that's no longer relevant. Previous members, people who have cancelled, those who have completed your course... get rid of user info and payment info as often as you can.
By following these small business cyber security tips, you can minimize the risk that your website is going to be targeted by scammers or cybercriminals.
Don't cut corners when it comes to protecting client information, and you can create a safe space for loyal fans who feel comfortable handing over their personal and payment info.
Of course, there are many more components to maintaining a secure website.
Are you trying to build your brand online but aren't happy with the results? Building a business online is quite difficult so we put together a great marketing training program aimed at bringing together entrepreneurs interested in growing their businesses.
We look at how and why to engage with existing users, but we also show you how to expand your reach so you're not just preaching to an already established audience and are bringing in new people interested in what you provide.