overview
Google Personalized Search is a service that attempts to get to know you and your searching habits better and hope that it will be more relevant in the future from culling your ongoing activities. Search algorithms that are designed to take your personal preferences into account, including the things you search for and the sites you visit,” which they believe ultimately will, have better odds of delivering useful results
It is has driven my user performance metrics, you can also assume that those able to write better Titles and Meta-Descriptions would have an advantage as getting the user to engage with the SERP listing upon initial presentation would be at a premium. Quality content as well would begin to take on a more meaningful role than it has in the past, more and more people will be using personalized search, if they realize it fully or not.
What google personalized search entails
Personalized Search, understanding Google’s ‘Personalized Search’ would be very important moving forward in the world of SEO. Personalization is simply an attempt to deliver more relevant and useful results to the end user and minimize less useful results. In a personalized search world, one important element exists that makes it desirable to the end user the ability to customize, through their actions, or passively, the results that are returned to them in future sessions. Be it of a more useful set of results, or a set of results with less irrelevant it has some attractive features. Now, let us now begin to imagine how over time this system would also begin to augment the results with related content to selections which you preferred (historically) by trying to understand your surfing, reading and clicking and even scrolling patterns. What now begins to emerge are search engine rankings that are based upon a variety of User Performance Metrics (UPMs) as well as the more traditional ranking mechanisms