Web marketing is the giving of information about a product or service of the organization to the consumers through the internet via Gmail, Facebook linked in G +, Twitter, Instagram Pinterest etc.
By using these channel of communication, the firm faces a lot of benefits because it is inexpensive way of advertising and marketing and enables to reach a wide customer range that are users of the social media sites
It enables the users to like comment share your posts to more people or groups this therefore makes them comment and have engagement with their customers on the pricing and how they can improve on the services have first hand feedback and give customer services when they need them at real time.
How web marketing is conducted
There are different ways of web marketing through
- Social media marketing this is through engaging with customers on social media sites posting of content and photos about what the firm offers it can either be a product or a service
- Promoting and increasing the firm’s sites visibility through search engine optimization making sure your website comes at the top of the ranking on google this show the firms credibility and reliability in the user’s mind and view
- Local business listing directories it gives a firm listing in the local directory
- Google AdWords: AdWords works faster than SEO, increase brand awareness, reach more customers through their Gmail Inbox, reconnect with visitors of your website, Measure your performance consistently.
- Pay per click its adverts that are pushed when people search things using google when they click on it google charges the owner of the adverts per click
- Digital display advertisement they are adverts that are run by google on different sites when the user goes online they can view in different sites
Importance of web marketing
- Helps in the movement of goods from the manufacturer to the end user
- It creates employment its is a career in itself to be a web marketer
- It is a source of income ad revenue for the firm through the sales that it generates
- Acts as a basis for decision making because you are able to interact with the customer and know how the think and their expectations
- Gives rise to new ideas through exposure and brain storming and firm client relations
- It informs the users about the product
- Gives organizations a competitive advantage
It meant to increase and sustain customers