WEB OPTIMIZATION
Optimizing a website doesn’t have to be a complex task and, in fact, is more of a continual improvement process. You will never be “done” improving your website
find words that excites or trigger your visitors
The web is navigated by scent it uses the concept where by animals hunt for food
People seek information through the “scent” given off by their trigger words.if the trigger word wasn’t on the page, they were only successful 6% of the time. The scent of the key words kept them on the right path;
Call to action
Online, it is essential that a website present its visitors with visible and enticing calls to action. Calls to action must be meaningful concise links that tell the visitor
Better product images
Most visitors have spent many more hours shopping in physical shops, where we can touch, hold, smell, and feel products before we buy them. Companies should provide better, more and more detailed product images.
Make your headlines stick
Everyone should understand what your headline is about. The headline should set expectations about the content it is referring. Most importantly they are clear, enticing, and relevant.
Focus on your reviews
Many companies have an fear of negative reviews. You shouldn’t. Negative reviews don’t mean lower conversions it can increase product conversion. This is likely due to the fact that customers realize that products are not perfect and want to know a products flaws as well as weaknesses. In addition, overwhelmingly negative reviews can help you
Be ready and willing to help
During the buying process, there are a host of questions that are raised. Answer these questions even before your customers think of them. Incorporate it into your selling process so that customers won’t have to leave their buying process in search of answers. Reassure your customers that you are there, ready and willing to assist in all questions and concerns and longing to build a relationship with them.
Test always
Google Website Optimizer, it is quite an elegant solution and getting better regularly. Since Google Website Optimizer is free, there is no excuse for not testing regularly. Rather than 8. Always be Testing