This is the placing of adverts on the mobile applications in order to be viewed by the customers while using their phones
Types of mobile ads
- Click-to-download ads: The user will be directed to the Application store or Google Play
- Click-to-call ads: The user will call to a phone number after clicking the button.
- Image text and banner ads: A click opens your browser and re-directs you to a page
- Push notification
Benefits of mobile adverts
Accessibility
A lot of people are owners of mobile phones and use them regularly to go online and manage their social media accounts firms should deliver your products and services straight to where consumers are chatting most – their cell phones. By knowing benefits of mobile advertising, you can ensure that your messages are easily seen by mobile phone user.
Growing industry:
Nearly a third of the population have mobile phones and the number is rapidly growing therefore increasing the number of people needed to be reached and offer a wide and diverse platform
Location-based:
By using geo locaters an advert can be delivered to the customers phone when they are near your shop or premises, therefore bring them to you
Eliminate Fraud:
Recording mobile data into your ads will ensure that you are completely eliminating the risk of fraud through bots.It will be delivered to real, verified user by the mobile data.
Costs:
Its low cost, the firm will be able to send a lot of repeated messages or retarget consumers with the knowledge that you will make sales and increase revenue than you’re expected to lose.
More Personal:
By incorporating mobile advertisements into each of your marketing campaigns, you will be able to tailor each one to the mobile user’s preferences preferred brands. Consumers can follow, like or connect with companies across social platforms.
Wide range of creative options:
Mobile advertising allows you to utilize social media, apps and mobile websites to target your consumers. Just a few examples include in-app ads, mobile banners or pop-up advertisements.
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Problems with mobile advertising
Privacy concern
The issue of privacy has been raised. mobile marketing needs customized ads to reach potential customers. To enable such data user profiling, data mining and other behavior watch tools are used and advocates warn that this is the loss of privacy by the customers.
Mobile device issues
The battery life is low it needs to be charged regularly so give s a challenge because the customer see the ad if their phone is off.